Vanice Advisory
Pre-IPO · Investor Profile

The AI Operating
System for
SEA SMEs

Vanice Advisory Pte Ltd — Singapore
Automating compliance, payroll, and business operations for millions of underserved small businesses across Southeast Asia.
2019
Founded
100+
Businesses
5,000+
Staff Managed
50K+
AI Queries / Mo
Scroll to explore
01Executive Summary

Built on Expertise,
Powered by AI

Vanice Advisory is a Singapore-headquartered firm that combines corporate advisory services with an AI-first SaaS platform — making compliance affordable and automated for every business in Southeast Asia.

Headquarters
Singapore
114 Lavender Street, CT Hub 2
Founded
2019
Pivoted to business advisory — January 2024
Platform Users
100+
Active businesses across SG, MY, PH, VN
Client Rating
4.8/5
Across 300+ verified reviews
02The Problem

Compliance Is Broken
for SMEs

Small businesses in Southeast Asia face a fragmented, expensive, and punishing compliance landscape.

Regulatory Fragmentation

Every SEA country has distinct compliance frameworks — CPF, EPF, SOCSO, SSS, PhilHealth — each with different deadlines and requirements.

Missed Deadlines = Fines

SMEs lack dedicated compliance teams. A single missed ACRA filing or CPF submission can result in penalties, director liability, or strike-off.

💰

Expensive Professional Fees

Traditional corporate secretarial, accounting, and advisory services price out the majority of SMEs who need them most.

🌎

Cross-Border Complexity

Businesses expanding across SEA face multiplying compliance obligations with no unified view or automated tracking.

03Product Suite

Three Pillars,
One Platform

From AI-powered automation to hands-on advisory — a full-stack solution for SME operations.

🤖

AskVAVA

Flagship SaaS
AI-Powered Compliance & Operations Platform

A 24/7 AI assistant accessible via WhatsApp and web that proactively monitors compliance deadlines, runs payroll across 4 countries, and handles HR, invoicing, and claims — all without per-user fees.

🔒

VA Vault

Corporate Compliance & Accounting

Full-spectrum ACRA filings, corporate secretarial services, accounting and financial reporting — starting from ~S$1.99/day. Seamlessly integrated with AskVAVA.

🎯

VA Connect

Strategic Business Advisory

M&A advisory, government grants navigation, banking advisory, and strategic growth planning for businesses expanding regionally.

04Market Opportunity

Millions of SMEs
Across ASEAN

Southeast Asia's SME sector is massive, fast-growing, and chronically underserved by compliance technology.

🇸🇬

Singapore

Live
ACRA, IRAS, MOM, CPF
🇲🇾

Malaysia

Live
SSM, EPF, SOCSO, EIS
🇵🇭

Philippines

Live
SEC, BIR, SSS, PhilHealth
🇻🇳

Vietnam

Live
MPI, Social Insurance
🇮🇩

Indonesia

Target 2026
OJK, BPJS, DJP
🇹🇭

Thailand

Target 2027
DBD, SSO, RD
05Traction & Customers

Growing Fast,
Building Deep

Real businesses, real compliance — not vanity metrics.

100+
Active Businesses
5,000+
Staff Managed
50K+
AI Queries / Mo
4.8/5
Client Rating

Industries We Serve

🍴

F&B / Restaurants

Shift rostering, multi-outlet payroll

🛒

Retail

Inventory teams, part-time staff compliance

🏥

Healthcare / Clinics

Licensed staff tracking, MOH compliance

💼

Professional Services

Consulting, accounting, legal firms

🏗

Construction

Worker permits, safety compliance, MOM

🚚

Logistics

Fleet staff, cross-border operations

06Business Model

Hybrid: SaaS +
Advisory

Recurring platform revenue accelerating alongside established advisory fees.

💻

SaaS Subscriptions (AskVAVA)

  • Monthly recurring revenue across free, mid, and pro tiers
  • Add-on modules ($29–49/mo each) for specialised needs
  • Free tier as acquisition funnel; organic upgrade as teams grow
  • Multi-country expansion multiplies ARPU per customer
💼

Advisory & Compliance Services

  • VA Vault: recurring corporate secretarial & accounting fees
  • VA Connect: project-based M&A, grants, and strategic advisory
  • High-margin professional services with repeat client base
  • Cross-sells into SaaS platform and vice versa
07Roadmap

From Advisory Firm
to Regional Platform

2019

Founded

Vanice Advisory established in Singapore.

January 2024

Business Advisory Pivot

Pivoted to business advisory services. AI-powered compliance automation development begins. eVAz.io advisory portal launched.

2024

AskVAVA Launch

SaaS platform goes live. WhatsApp-first compliance assistant. Multi-country payroll support across SG, MY, PH, VN.

2025

Scale

100+ businesses onboarded. 5,000+ staff managed. Expanding to Philippines & Vietnam markets.

2026

New AI Modules

CMO, Legal, and Analyst AI modules. Target: Indonesia expansion.

2027

Regional Leader

Target: Full ASEAN-6 coverage. Enterprise tier launch.

08Why Invest

Investment
Highlights

A capital-efficient, AI-first platform attacking a massive and underserved market.

📈

Massive TAM

Millions of SMEs across Southeast Asia — the vast majority underserved by compliance technology.

AI-First Moat

Purpose-built for SEA regulations from day one. Not a Western product localised — a ground-up regional solution.

🔗

Platform Stickiness

Payroll + compliance + invoicing + HR creates deep integration. Once embedded, switching costs are high.

💰

Capital-Efficient

Lean operations since 2019, rapid pivot to advisory in 2024. Revenue from advisory services funds platform growth.

🚀

Land & Expand

Free tier acquires users. Compliance needs drive upgrades. Multi-country expansion multiplies ARPU.

📊

Recurring Revenue

SaaS subscriptions + compliance filing fees create predictable, growing MRR alongside advisory revenue.

09Contact

Let's Build the Future
of SME Infrastructure

We're speaking with strategic investors and partners who share our vision of making compliance effortless for every business in Southeast Asia.

Vanice Advisory Pte Ltd
114 Lavender Street, #10-72 CT Hub 2
Singapore 338729

This document is for informational purposes only and does not constitute an offer to sell or solicitation of an offer to buy securities. For accredited investors only.